Home Events - OPTIMA OPTIMA Training: Commercialisation


Nov 21 2023


10:45 am - 12:15 pm



OPTIMA Training: Commercialisation

Title: Preparing for technology transfer: the business model canvas

Speaker: Dr David Bergmann – South East Water

The key to commercial success is putting the customer at the heart of the problem. The business model canvas is a template that takes the user away from a technology focus, and starts to get them to consider the broader context such as the customer value proposition, customer segmentation, channels, revenues and costs of a future business. This workshop will introduce the canvas, some examples (i.e. IKEA, Apple, Amazon, etc), and then get participants to apply the canvas to their projects. The outcome will be experience with using the canvas and a series of questions to take potential customers and partners to explore and refine research focus areas.

David is the Research, Development & Innovation Manager at South East Water. Creating value from waste, making passive systems smart, use of alternative waters, urban cooling, and smart devices and sensors are areas of particular interest. With a PhD in Chemistry, David has worked in Research and Development for over 20 years and has brought products to market such as chemicals, detergents, confectionary, devices and control systems. David brings a diverse range of experience from a broad range of industries, from multinational corporations to regional utilities and not-for-profit organisations. He is passionate about positive change, innovation, and the delivery of solutions with impact.

Registrations essential: Book your place by clicking on this link.

TUE 21 NOVEMBER 2023 10:45-12:15 (AEDT, Melbourne Time)

Light refreshments will be provided. 

The event is finished.


Nov 21 2023


Melbourne Connect - Level 7: Boardroom (290-7-7320-Meeting Room)
Melbourne Connect Level 7, 700 Swanston St, Carton

Advancing an industry-ready optimisation toolkit, while training a new generation of industry practitioners and over 120 young researchers, who will vanguard a highly skilled workforce of change agents for industrial transformation.

Monash University
Clayton, Victoria, 3080

University of Melbourne
Parkville, Victoria, 3010

© 2021 ARC Industrial Transformation Training Centre in Optimisation Technologies, Integrated Methodologies and Applications (OPTIMA)

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Tickets for OPTIMA-CON 24 will go on sale from the 30th April at 9am AEST.
Tickets for OPTIMA-CON 24 will go on sale from the 30th April at 9am AEST.